Actress and artist Bella Thorne has launched a new cannabis brand in California, teaming up with vertically integrated producer Glass House Group. The new brand, Forbidden Flowers, will offer sun-grown cannabis products from the company’s cultivation division, Glass House Farms.
Thorne said in a press release that cannabis has long been part of her personal wellness regimen.
“I have struggled with anxiety for many years, and weed was the one source I found for me to do the most healing,” she said. “Because of the properties in weed, I have been able to cope with my anxiety in a natural way.“
Bella Thorne elaborated in an interview with High Times.
“I’ve always had stomach problems, and I saw a ton of gastroenterologists as a kid. They always prescribed pills… I don’t believe in that. I won’t even take an Advil or Tylenol. My brother was the first to suggest weed, and it really helped. Then with my anxiety I started to really see the health benefits it could provide.”
Bella Thorne, 21, is an actor, artist, singer, and director who got her start in the entertainment business at the age of only six months. She gained notoriety for her work in the Disney Channel series “Shake It Up” in the role of CeCe Jones, and right after releasing a book this summer titled ‘The Life of a Wannabe Mogul’, won a Pornhub Vision Award for “Her & Him,” which was her debut as an adult film director. There’s little Thorne touches that doesn’t turn to gold, it seems.
New Brand Features Sun-Grown Cannabis Flower
The Forbidden Flowers line will offer indica, sativa, and hybrid flower packaged in glass jars and pre-rolls available individually and in packs of five. Glass House Group president Graham Farrar said that the collection was produced at its operation in Santa Barbara especially for Thorne.
“Bella’s entire product line has been cultivated at our sun-powered, state-of-the-art facility in California using the same high-quality control and earth-friendly approach we are known and respected for,” Farrar said. “We brought some genetics that we grew specifically for Bella for this launch, and we’re confident that both our long-time customers and new consumers are going to love these new product lines.”
“I’ve been invited to a lot of grows, so I know what I like. I like outdoor flower. There’s something about indoor, maybe the recycled air, that hurts my throat.” Thorne noted to High Times, “As soon as I got to Glass House, I saw the farm and said ‘Oh shit—this is my place!”
The new brand aims to capture an empowered, rebellious feeling that can be inspired by cannabis use. Glass House Group chief marketing officer Groovy Singh said the company’s team spent time with Thorne so that they could understand her as an individual as they created the brand with her.
“Her creative direction on Forbidden Flowers has been absolutely artistic and impressive,” Sing said. “We’re proud to join forces with Bella in rolling out this sexy, enticing, high-quality brand that embodies her captivating spirit.”
“The authenticity of what we are bringing to market together with Forbidden Flowers is what Bella handpicked at our grow, consumed and loved,” added Singh. “At a time when more people are exploring the power of cannabis, we look forward to introducing a whole new community to the benefits of cannabis and to Bella sharing with her fans and consumers the ways she incorporates cannabis and CBD into her daily lifestyle.”
“I mean, I fucking love these strains, I’m not going to lie. When I left the farm after I first smoked it, I felt euphoric…” Bella told High Times. “I was in the car, and I had my head all the way out the window – I like to do that – and I just felt so happy… I don’t know, I don’t feel that way all the time. Happiness comes and it goes, you know? But this weed—it literally makes you feel lighter on your feet, calmer in your decision making.”
Recognizing that more new consumers are eager to become better educated about cannabis and CBD, Thorne plans to share the various ways she incorporates cannabis and CBD into her lifestyle, health, and wellness regimes with her nearly 29 million social media followers on Instagram, Twitter, and YouTube.
“I want to put CBD in my makeup line, I want to put CBD in my skincare—I’m a really big believer in the marijuana plant.” Bella said. “This younger generation needs another [one of their peers] explaining the benefits. If you’re going to do it, do it right.”
“We set out to engage a whole growing community of consumers embracing the cannabis and CBD market,” said Glass House Group CEO Kyle Kazan, who hinted that the company may have more celebrity cannabis collaborations on the way.
“We also look forward to rolling out more strategic brands and announcing partnerships in the future,” he said.
Bella Thorne’s Forbidden Flowers brand is now available at select cannabis dispensaries in California. Each Thursday evening through November 21, the Forbidden Flowers Instagram page will reveal a new dispensary location that will be carrying the brand beginning the next day.